As I've said before on this blog, I hate deceptive advertising. I hate companies that feel the need to make offers they never intend to fulfill. Why lie? Why not rather make an offer you can fulfill? For me, honesty and integrity is what builds credibility. But I guess that isn't what drives a line of suckers through your door, is it? Is that really in your best interests to have lots of look-i-lous OR would you rather have a trickle of customers who have already decided to buy from you before they ever get on the lot? Maybe its a reflection of how mobile of a society we have become; that no retail vendor is really interested in cultivating us as long term return customers.
My goal here today is to address car dealerships or really any business that chooses to advertise with a disclaimer that is indecipherable. We are not fools! We know that if you have a disclaimer in your commercial that is in any way even the tiniest bit difficult to hear, that you are intending to trick us with false advertising. Its just that obvious. Why do you persist in it?
